Photographs are used in advertising to catch the publics eye, these individuals use high quality photography to show the benefits of a product or reinforce brand awareness. They interpret how products, services, lifestyles and ideas can be presented photographically. Usually, these photographs promote things such as cars, food, beauty products etc and they are used widely in magazines and on websites. A advertising photographer Jonathan Knowles who is based in London and New York, advertises all sorts of brands and products ranging from food, drinks, accessories and perfumes. He mainly specialises in drinks, liquids and still life and has won many awards for his outstanding work. Here is some his photography promoting some large brands. Many people find that using photographs as a way of advertising with only a little text is the best way to come across to people as the photographer makes the food/drink/product look so amazing in every way and grabs your attention more, not only do they advertise products, food and drink, they also advertise lifestyle, ideas and concept. The advantages of this is that many people will see that your work is very good and it will grab peoples attention. The disadvantage of this is that people dislike the way you have advertised and they do not like the photographs and it doesn’t appeal to them, forcing them to not buy the product.
Promotional photography is very similar to advertising photography, this application can be used to promote artists such as their albums, merchandise and upcoming tours etc.
Fashion photography is used to display fashion items and clothing, you usually find that fashion photography is shown in popular magazines such as vogue, Elle and vanity. Fashion photography has been around for a very long time and it has continued to appeal to the public eye and allow those to see that the outfit or accessories is something they would want for themselves. They take responsibility for the energy on the set. A very popular fashion photographer is Alice Hawkins, who has intriguing work in which is found mostly in Vogue and Vanity fair, she has many ad campaigns for Diesel and Hopman.
PhotoJournalism is a form of journalism that tells a story through images used mainly in a black and white effect. This type of photography has been around ever since the war time where many photos were shown documenting the war on the troops, where the battles took place and portraits. They differ from documentary photography, street photography and celebrity photography, some people find that these images are very distressing and some find that they can be offensive. A photojournalist photographer is a man named David Burnett, who has more than 5 decades worth of photography work and his photos are based around war, sport, politics, the famous, the infamous, and the Infamous. Here is some of his work.
High street studio work-
Street photography is photography taken in cities all over the world, this offers pictures such as family portraits or middle shots of people. Photographers for high street studio work have to promote themselves in order to have a large income, they may also become noticed by being the photographer at someone’s wedding.
Medical photography is very accurate photographs that record injuries and diseases as well as procedures and surgery. These are used to document the work of healthcare professionals to assist in the planning of treatment and education of the public and other healthcare professionals. Some people can be very sensitive to this sort of photography and would prefer to just read about it instead of seeing a photograph.
These photographs are used to tell a story or illustrate a concept, many of these photographs are used in a special image enhancement software to make them more appealing and effective.A very popular illustrator is Maurice Sendak who illustrated for well known children’s programmes and storybooks such as little bear and where the wild things are.
Documentary photography is used in everyday life to show the chronicle events or environments both significant and relevant to history and historical events as well as everyday life, is it often used for reports. In the mid 20th century, this application of photography was used to show photos of the worlds events at that time, Kitra Cahana, a photographer for the national geographic magazine documented photographs of the ‘still man’ about her father who suffered from a stroke resulting in him not being able to breathe, speak or move independently.