Task 2b advert comparison — January 10, 2017

Task 2b advert comparison

The 1990’s Sainsbury’s christmas advert plays along and aims to promote the physiological needs for their target audience. It begins with a long shot showing John Cleese in his home which is filled with christmas decorations and a table full of good food and nourishment from sainsburys itself.

John is well known for his acting, writing and film producing, this will attract the audience more because there is someone famous advertising the brand. First of all he brings in the roast turkey to the dinner table in his home where they have zoomed into the turkey to show how tender and tasty the food looks. After placing the turkey down on the table he looks down at his magazine/book and begins to list the food he has on the table, making sure he has everything. As he names the food on his list, the camera slowly moves backwards showing what he is reading out. They then show a Sainsbury’s magazine implying that it is essential to have one as the title is ‘all you want for christmas’. The long shot then re-appears of john as he believes he has forgotten something important but continues to read his list and he doesn’t think anything of it, as he carries on reading out what is on his list, the camera slowly moves backwards again showing the delightful food including the chocolate log where he has to stop himself from taking a piece, reinforcing that Sainsbury’s food is too good to resist. Another close up is taken place when showing the bottle of champagne being taken out of the ice bucket and then John turns around looking very content and certain that everything is done, but then realises that he had forgotten the family. He then runs to the door and his family flood in where the advert then finishes off with a large red bold text on a white background ‘Have yourself a Sainsbury’s family Christmas’.

Mogs Christmas’ advertising Sainsbury’s 2015, is about an animated cat named Mog who’s story is told by author Judith Kerr and narrated by Emma Thompson. The mischievous but loveable cat creates chaos after waking from a not so sweet dream about hawks and birds with evil eyes chasing him,on Christmas eve. This resulted in the family waking up to the fire alarm going off and the sound of fire engines approaching the house, due to Mog getting his tail wrapped around the Christmas lights, that’s where it all began. The family go back into the home to find it in a terrible state and are certain that their Christmas has been ruined, then people from the community turn up at the door offering to clean up and share the Christmas with them, when the house is back to its normal state the family and Mog have the perfect Christmas. In comparison to the 1990’s advert both advertisements involve comedy, they both show all the family coming together at the end reinforcing that Sainbury’s creates the perfect Christmas, there is a point in both adverts where a complication has been caused where Mog has created Chaos and John forgets about the family but they have both been resolved in the end by everyone coming together and enjoying Christmas showing the audience that by choosing Sainbury’s nothing can go wrong at Christmas, they have also both used well known people to represent the advert (John Cleese and Emma Thompson). The difference between the two is how the 1990’s advert is just raw footage using a video camera to get different angles and shots of John going over all the foods he has on the table, this advert has not used any special effects or computer graphics. Non-destructive editing may have taken place to produce this advert, it is also a very simple short advert showing Sainbury’s food with tune of ‘Gloria in Excelsis’ playing in the background and the advert does not last a very long time, where as the Mog advert took a lot of time and effort to make due to the adjustments, special effects and the duration of the advert. The development of creating Mog took months to gently get the animation to the correct place and finding the right level to follow the directors instructions. As Mog was originally a drawn character from a book, they used their intuitive to create the animated Mog by using the original drawing and made adjustments and different editing software/hardware to produce the cat and made it look so realistic. To film this advertisement the crew shot the scenes in the house imagining that Mog was real, and by doing that they got all the footage together and placed Mog in to make it seem like the cat was creating all the disruption, this short story like advert is being narrated by well known Emma Thompson, where as the 1990’s advert is not. The John Cleese advert would have only taken a small amount of people to create as it was such a straightforward advert, unlike the Mog advert, many computer animators, make up artists and crew were involved in the making.

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Task 2A- communication skills for creative media production. — September 27, 2016

Task 2A- communication skills for creative media production.

The 1990’s Sainsbury’s christmas advert plays along and aims to promote the physiological needs for their target audience. It begins with a long shot showing John Cleese in his home which is filled with christmas decorations and a table full of good food and nourishment from sainsburys itself.

John is well known for his acting, writing and film producing, this will attract the audience more because there is someone famous advertising the brand. First of all he brings in the roast turkey to the dinner table in his home where they have zoomed into the turkey to show how tender and tasty the food looks. After placing the turkey down on the table he looks down at his magazine/book and begins to list the food he has on the table making sure he has everything, as he names the food on his list, the camera slowly moves backwards showing what he is reading out. They then show a Sainsbury’s magazine implying that it is essential to have one as the title is ‘all you want for christmas’. The long shot then re-appears of john as he believes he has forgotten something important but continues to read his list and he doesn’t think anything of it, as he carries on reading out what is on his list, the camera slowly moves backwards again showing the delightful food including the chocolate log where he has to stop himself from taking a piece, reinforcing that Sainsbury’s food is to good to resist. Another close up is taken place when showing the bottle of champagne being taken out of the ice bucket and then John turns around looking very content and certain that everything is done, but then realises that he had forgotten the family. He then runs to the door and his family flood in where the advert  then finishes off with a large red bold text on a white background ‘Have yourself a Sainsbury’s family christmas’.

Mogs Christmas’ advertising Sainbury’s 2015, is about an animated cat named Mog who’s story is told by author Judith Kerr and narrated by Emma Thompson. The mischievous but loveable cat creates chaos after waking from a not so sweet dream on Christmas eve, resulting in the family waking to the fire alarm going off and the sound of fire engines approaching the house, the family go back into the home to find it in a terrible state and are certain that their Christmas has been ruined, then people from the community turn up at the door offering to clean up and share the Christmas with them, when the house is back to its normal state the family and Mog have the perfect Christmas. In comparison to the 1990’s advert both advertisements involve comedy, they both show all the family coming together at the end reinforcing that Sainbury’s creates the perfect Christmas, there is a point in both adverts where a complication has been caused where Mog has created Chaos and John forgets about the family but they have both been resolved in the end by everyone coming together and enjoying Christmas showing the audience that by choosing Sainbury’s nothing can go wrong at Christmas, they have also both used well known people to represent the advert (John Cleese and Emma Thompson). The difference between the two is how the 1990’s advert is just raw footage using a video camera to get different angles and shots of John going over all the foods he has on the table, this advert has not used any special effects or computer graphics. Non-destructive editing may have taken place to produce this advert, it is also a very simple short advert showing Sainbury’s food with tune of ‘Gloria in Excelsis’ playing in the background and the advert does not last a very long time, where as the Mog advert took a lot of time and effort to make due to the adjustments, special effects and the duration of the advert. The development of creating Mog took months to gently get the animation to the correct place and finding the right level to follow the directors instructions. As Mog was originally a drawn character from a book, they used their intuitive to create the animated Mog by using the original drawing and made adjustments and different editing software/hardware to produce the cat and made it look so realistic. To film this advertisement the crew shot the scenes in the house imagining that Mog was real, and by doing that they got all the footage together and placed Mog in to make it seem like the cat was creating all the disruption, this short story like advert is being narrated by well known Emma Thompson, where as the 1990’s advert is not. The John Cleese advert would have only taken a small amount of people to create as it was such a straightforward advert, unlike the Mog advert, many computer animators, make up artists and crew were involved in the making.

Short film review pixar — September 20, 2016
Skim and scan reading- media article. — September 14, 2016

Skim and scan reading- media article.

Describe the article in as much detail as you can after skim reading-

1st article: This article shows how women were seen as just glamorous and sex toys. ‘binary opposition between the domestic women and a sexually active whore’. Women were controlled by men and had to provide service for husband and kids.

2nd article: Men were very smart always wore suits. Rarely seen as part of the domestic environment. How men have changed throughout the decades.

Describe what you think the three key points are after scan reading-

Women were provided with the fantasy of economic freedom as well as the sexual freedom. Situated in two areas Madonna (classy) and magdalene (sexual appeal). Mother provided service for husband and children.

Men have more dominant roles. The man had control of the money being spent in the house hold. Men were always seen in adverts where as women were only ever used for cleaning or washing advertisements.

Now that you have read the article in detail, explain what the article is about-

This article ‘women roles, class and image’ explains  the stereotype of women in the 60’s. ‘Binary opposition between the domestic women and a sexually active whore’ gives the impression that rather being seen as glamorous the sexual appeal image dominated. Women were only ever seen in advertisement selling washing products etc.

This article shows how men have changed over the decades and how they were seen throughout the years. in the 1950’s it was a patriarchal society with men having the more dominant roles meaning they took care of everything and were very well off and often seen in the company of other men. In the 1960’s the sophisticated image became more popular and that followed in the 70’s as a ‘free spirit’. In the 1980’s ‘Jack the lad’ made their wealth and spent it on luxuries and in the 1990’s men were seen as being ‘new men’ and ‘a caring man’ giving the impression that they started to become more comfortable and getting involved with the family instead of the mum always taking care of the children.

 

Describing the article after skim reading-

Initially I skimmed the article ‘Crisis in Effectiveness’ and I perceived a partial understanding of the article. Firstly as I skimmed I observed its moral plot was about how advertising is becoming less effective from older times to modern and the different types of effectiveness. I discovered this through the quote ‘The debate around ‘effectiveness’ became more intense in the 1980’s with increase in declining sales’. Portraying that even in the older generations they struggled to sell their products by advertisement. Also  a few words gathered my responsiveness due to me only briefly reading I was able to make links to the title; For example ‘ Periodic problems’  as well as being an alliteration, Suggests that advertisement sales  is becoming harder since the audiences are becoming more aware of the techniques used into being persuaded to buy products.

Describing the article after a scan reading-

Moving on from the skimming description, I went on to read the article in more depth. Subsequently, I assembled that occasional dialogue has been repeated throughout; such as the commenting from ‘Ring’ and ‘Wilkins’ and later on through ‘ Judie Lennon’ gave an opinion. Furthermore I’ve also understood that it is more of a debate between people on whether or not the advertising techniques are effective or not, which led me to the conclusion of questioning if advertising makes a difference at all? In comparison from the older eras to modern advertising I realised from scanning/ reading that the script is juxtaposed at the beginning. It discusses past methods being faulty such as the Carlings advert, the public felt that the product was being covered by humour. In comparison to the present which allowed them with more variety of help such as broad bands etc.

 Describing the article after detail reading-

To conclude, I went on to reading the article in detail. By doing this I analysed most sentences and came to an overall plot on what I assumed the whole article page is constructing. So  I believe that it is constructing an image in the reader’s minds vexing to catch an opinion that everyone thinks is similar. This is because the effectiveness of advertising has been critisisised and down fallen since anything upon the 80’s. An illustration of this is shown perfectly throughout me reading . For example ‘advertising has suffered the periodic  problems’ and ‘there is little difference between product ideas’. Overall personally I think that the article contributes a negative atmosphere towards advertising.