Good work here Hannah – final grade Pass
See feedback below
Good work here Hannah – final grade Pass
See feedback below
In the process of making my packaging, I had some trouble deciding which colours and patterns to use on the boxes as I was aiming to make it very similar to what Lorraine said she would like. When I came to doing my packaging, I was unsure of how to get my logo on to the template. With help from my teacher I found out that it was as simple as dragging the logo which was in my memory stick folder on to the packaging and using the magic wand tool to select all the unwanted bits that were around/on the logo. I then pressed the delete button on my keyboard each time to get rid of the unwanted bits. I found it quite difficult to find the best looking text as I wanted it to be big enough so that if elderly people were to see the product, they are able to read the text without any trouble. I also wanted it so it looked and matched with the current theme on each box.
The design that I thought was most effective is the Chilli Cheese thin packaging, the reason for this is because I like the way I have changed the colour on the pattern so it is a red/black which relates to the chilli as it is a strong red. I also like how I have used images of the ingredients used in the crackers on the front of the packaging and then used the cheese on one side and the chilli on the other so you are aware of what flavour these are. I think the font goes very well with the packaging and it is easy to read.
I received some feedback from peers and tutors. Referring to my chilli cheese thin packaging, they said they liked my leaf themed background as it fits in well with the product, that the logo design is very fitting for the brand and that it is very effective. They also gave me some ideas on how to improve it and which parts of it weren’t as strong as others, such as the text may be to small for people to be able to read especially elder people. Also that the grated cheese picture on the side of the packaging is badly edited. For my pesto and pine nut nibbles I was told that the font was very small and a little bit squashed and people may struggle to see what it says, also that I could have been more creative with the front of the packaging as it very plain. I received some positive feedback where they had said they think the colours are effective as they relate to wildlife and they also liked the pattern theme again.
Finally, regarding the Lemon and Thyme cracker packaging, I was told that this could be improved by making the dark green a lighter different shade of green as it doesn’t really go with the ‘thyme’ flavouring, I was also told that I should fill the logo with a colour as it is quite difficult to see with the patterned background. But they liked the pattern I have used on the front and the back of the box as it is very effective as makes the product approachable.
First of all, I used the box template and put it on to Photoshop. I then flattened the image to allow you to see the whole of the box. I used the magic wand tool in the tool option bar and clicked on each section of the box and then used the paint bucket to change the colour of the box to a light green to represent the thyme flavour in the crackers. I then went on to google to find a pattern that I liked to put on to the two areas of the box, I screen grabbed the pattern and dragged it on to Photoshop. Using free transform which is in the edit section and holding shift to keep it in proportion, I was able to place and fit the patterns in to the section so when this is made into a box, the front and back of the box will have this pattern.
I dragged my hand drawn logo on to Photoshop, originally filled white as it was drawn and scanned on paper. I used the magic wand tool and selected inside the the logo on all of the white bits. I then inversed and then clicked delete on my keyboard to remove the white area on the logo. I then duplicated my logo and then used free transform to turn it round so it could go on the side of my packaging as well as the front. I copied the text from the original packaging for this flavour and pasted it on to the box and then changed the colour of the font to a similar colour as the box.
To show the flavour of the crackers I used a website called dafont. I screenshot the text and put it onto my packaging and used the same process as I did with my logo which was selecting the white areas and inversed it and deleted the white bits.
The oval on the front of the box is going to be transparent so you are able to see the crackers. I did this by using the elliptical marquee tool to create the oval and then filled it with the colour I had used for the rest of the background.
For my second packaging design. I decided to use a lighter green for the background by using the magic wand to select each area of the box and use the paint bucket tool. I then did a screenshot of a pattern that I had found which appealed to me and put it onto Photoshop and placed it onto 2 sections of the packaging which are the sides of the box. Once I had done that I collected 2 images from google of some pesto and pine nuts. I dragged both photos onto Photoshop which originally had a white background. To remove the white background I used the magic wand tool and selected all the white areas and removed then using delete. I then created the circle which will be transparent so you are able to see the crackers. I copied and pasted the text from the original packaging for the pesto and pine nut nibbles and put it onto my box using the T tool in the tool pad.
For my final packaging I used a pattern from google images and pasted it 4 times and fit them into each box. The original colour of the pattern was a grey colour. To get the pink/purple effect to relate to a chilli colour. I clicked on hue/saturation and chose the suitable colour I wanted and then pressed ‘colorize’. Once I had done that I went on to the front of the packaging. To do this I collected an image of chilli’s on google and cheese and put them on to my packaging. By using the magic wand tool I selected the white areas from the original images.
On the front of the box I decided to use a flower shape which you will be able to see the biscuits through a transparent cover, to do this I clicked on the shape key and chose the shape I wanted to use. Originally the shapes are quite small but you are able to increase the size. On the side of my packaging to get the text I copied it from Lorraine’s original boxes and used the T tool to create and tool box and pasted it on to my box. To get the recycle logo I used a photo of Google and selected and inversed the image and then used the rectangle with a circle in the middle tool above the layer box to remove the white areas which were originally on the image. I duplicated the image of the chilli and the cheese so I was able to put them on the sides of the box.
Final assessment for Criteria 1
Interim assessment for criteria 2
In the proposal I will talk about each 3 of my packaging ideas, my target audience and pictures which aspired me.
My target audience for the crackers/biscuits will be 20+ as these are named to be ‘luxurious crackers’ and these are the sort of flavours that attract adults rather then children/teens and they have more of a disposable income. In terms of Young & Rubicam I think my audience would come under the explorer. because they are discovering these new flavours of crackers/biscuits and as they respond to ‘new sensations, indulgence and instant effects’ I believe this is what my audience would come under.
Design idea 1-
Here is an example of existing packaging that uses photography which inspired my packaging. I intend to use my own photography and use Photoshop to manipulate the image. The design style is a collage of photos and a large hand drawn logo. I have chosen to use an image I had taken from a go pro attached to a drone to create a packaging for the sun dried tomato and Italian herb flavoured crackers. I dragged the photo onto Photoshop and used a filter called the artistic cut out filter to create the cartoon effect, I then decreased the size of the image using shift to keep it in proportion to allow it to fit onto the template, I then used my logo and put it where it looked best at the top of the template above the open circle where you will be able to see the crackers through a transparent material. I collected some images of sun dried tomatoes and some Italian herbs to use on my packaging and made those smaller and put them in the appropriate place on the template. I found the original packaging and used the ingredients and text from that and added it to my packaging for the correct flavour, finally I duplicated my logo, rotated it and increased its size and moved it to the side part of the packaging. I used the image of a field with cows in as the background of my packaging as the crackers are natural,organic and made from fresh grown ingredients using natural colours such as different shades of green etc.
Design idea 2-
Above is a photo that inspired me to do my second design as it hand drawn images like the ones I have used on my idea, I have also used my hand drawn logo on this as well. I have chosen a light green background to represent the thyme and used my logo again on the top of the open circle where the biscuits will be shown. This packaging is for lemon and thyme.
Design idea 3-
This photo inspired me to create my 3rd design as it uses vector images and is very unique and clever how they have used either scales, an apron, a oven glove or a ingredient pot on the front of each packaging as it shows the essentials needed for baking or home made products just like the delish crackers/biscuits. The hand drawn design shows packaging with a open circle showing the crackers, my delish logo on the side and top of the template and the name of the flavour of the crackers and also an old measuring scale on the front of the packaging with a pattern inside the scales.§
In this report I will be discussing the main file formats and applications (software) used in the media industry today.
There are two graphic types bitmap and vector, firstly, a photograph taken from a digital camera or an image from a magazine that has been scanned
is a bitmap graphic. These images are composed by many tiny parts called pixels. Pixels are areas of illumination on the screen to create images, pixels are usually many different colours. The size of a bitmap image is often large due to having to store the information of each pixel, if you were to enlarge a bitmap image you may find it has lost its originally quality. Vectors are created in graphic packages and consist of shapes called objects, each object can be edited by changing the shape, size, colour or position of the object. Vector graphics do not take up a lot of computer memory as they are usually very small. If you were to resize a vector it would not lose its original quality as it is scalable, where as a bitmap image would lose its quality.
Adobe Photoshop is an graphic editing programme used to manipulate and create images, the layers on Photoshop are like sheets of stacked acetate, you can see through transparent areas of a layer to the layers below. Layers are used to add text to images,add vector graphic shapes or compositing multiple images. In Photoshop you can see the relationship between image size and resolution in the image size dialog box. The advantages of using Photoshop is that it has the ability to create artistic or fantasy images and it also is able to manipulate correct photos. A disadvantage of Photoshop is the size of the files are an issue as they are quite big which may result in the images pixelating. It is used by many professional photographers and designers to make editing easy and efficient and it creates bitmap images.
Adobe Illustrator is a programme mainly used by artists and graphic designers to create vector images, the vector images will then be used to create company logos, for promotional uses or even just for personal work. When a vector image is created, the file size is very small. The advantages of using Illustrator are, how you can enlarge the image without pixelation, using Illustrator increases productivity as it allows for in-panel editing and use of multiple artboards at a time. Illustrator files are comparatively small in size so allow easy sharing, mailing and use. The disadvantages are, it takes a long time to create photo realistic images and since it is a design software some amount of skill or training is require to master it.
Adobe InDesign is a layout programme used to create vector images, it is a desktop publishing software application produced by Adobe systems. It can be used to create works such as posters, flyers, brochures, magazines, newspapers, and books. The advantage of InDesign is that it has access to multiple pages all in the same time of use. The disadvantages are that you are not able to manipulate images as it is a layout programme and the software application lacks being able to offer editing capabilities to any image files.
Jpeg (joint photographic expert group) is the correct format for images which must be very small files such as web designs or emails. It is often used on digital camera memory cards, you can convert your files to a jpeg image. Jpeg files are significantly smaller than those saved as a TIFF.
TIFF (Tagged image file format) files are larger than JPEG files and can be compressed or uncompressed using lossless compression. Unlike Jpeg files, multiple layered images can be store in a single TIFF file.
A PNG is a raster (bitmap) graphics file format that supports lossless data compression, it is the most used lossless image compression format on the internet.
Lossless and lossy compression are terms that describe whether or not, in the compression of a file all original data can be recovered when the file is uncompressed, for example,a jpeg image file is a lossy compression.
GIF (graphics interchange format) file is a graphic image on a web page that moves, an animated GIF is a file in the graphics interchange format. They can loop endlessly or it can present one or few sequences and then stop the animation.
PDF (portable document format) is a file format used to present and exchange documents reliably, independent of software, hardware, or operating system, invented by Adobe.
AI is a file format developed by Adobe systems for representing single paged vector-based drawings in either the EPS or PDF formats. EPS is a extension file for a graphics file format used in vector-based images in Adobe Illustrator.
A compressed file is any file that contains one or more files or directory that is smaller than the original file size. These files make downloading easier, faster and allow more data to be stored on a removable media, files extensions that are commonly compressed are ZIP, .RAR, .ARJ, .TAR.GZ, and .TGZ.
In Photoshop they use different colour modes, RGB mode (millions of colours), CMYK (four-printed colours), Index mode (256 colours), Grayscale mode (256 greys), Bitmap mode (2 colours). The colour mode or image mode determines how colours combine based on the number of channels in a colour model. Different colour modes result in different levels of colour detail and file size. For example, CMYK colour mode is used for images in a full colour print brochure, and RGB colour is used for images in web or email to reduce file size. RGB colour mode uses the RGB model assigning an intensity value to each pixel. In the CYMK mode, each pixel is assigned a percentage value for each of the process links.
The optimize tool is used to shrink GIF file size by reducing the number of colours in each frame. Each GIF frame can use up to 256 unique colours, and by reducing this number you can achieve a smaller file size.
Dithering in Photoshop is the process of using two colours to stimulate the shade of a third colour by placing dots of the two colours together. Photoshop has several strategies available for its dithering and it also may avoid dithering altogether depending on the effect desired for the particular image.
Antialiasing is a software technique for diminishing stair step lines that should be smooth, these occur when the monitor, printer or output device does not have a high enough resolution to represent a smooth line, they reduce this by surrounding the stair steps with shades of grey (for grey scaling devices) or colour (for colour devices).
To create this I duplicated the brick wall and converted to black and white, I then created a new file of the brick wall and put a gaussian blur to blur out the picture,I then saved it, then I went back to the original picture and clicked on the flag then clicked filter distort displace then clicked on the brick wall I saved earlier and pressed ok, creating the image above.