Good work Hannah, you have gained a Merit for your report and are working towards at Pass for task 2. You need to add to your film reviews and add to research log, this is where your analysis of your research should be.
Spielberg The BFG- The BFG voiced by Mark Rylance is a film set in London about an orphan (Ruby Barnhill) who is kidnapped by the Big friendly giant (The BFG) and then whisked away to the land of the giants, The BFG is very friendly, befuddled and a bit sad. In the land of the giants there are other giants who aren’t like the BFG, they are big bullies who like to eat people, in which they call ‘human beans’. Although the BFG is bullied by his larger and more aggressive kind, he learns to stick up for himself with help from Sophie (the orphan). In return he will introduce her to his land of dreams, a magical place with glowing trees and northern light skies. This film was rated 6.8/10 on rotten tomatoes.
Peter Jackson The Hobbit-
A reluctant hobbit, Bilbo Baggins, sets out to the Lonely Mountain with a spirited group of dwarves to reclaim their mountain home and the gold within it from the dragon Smaug. This film was rated 6.5/10 on rotten tomatoes.
Shaun Levy Just married- Tom (Ashton Kutcher) and Sarah (Brittany Murphy) take a honeymoon vacation to Europe, however they embark on a catalogue of disastrous events meaning the marital status of Tom and Sophie is destined to disintegrate. The status of the duo ensures the on screen chemistry is potent and although, individually the characters are two dimensional, they strike sparks of each other when together. This film was rated 4/10 on rotten tomatoes.
In this report I will be discussing the types of research, methods of research and the purposes of research.
Firstly I will be explaining the difference between quantitative and qualitative research. Quantitative research is measurable/statistical information, it is the analysis and gathering of data (questionnaires, surveys or telephone polls). This data can be expressed numerically in facts, numbers, figures, statistics or graphs etc. Quantitative research generates statistics through the use of a large-scale survey research, if a market researcher has stopped you on the streets, or you have filled in a questionnaire which has arrived through the post, this falls under the umbrella of quantitative research. This type of research reaches many more people, but the contact with those people is much quicker than it is in a qualitative research. The facts we can measure when researching film directors are creating a questionnaire asking a group of people normally in the thousands what is their favourite film director. The results of this can then be put into a pie chart and used as evidence to the production company on what the general public think are the best directors of all time.
Qualitative research explores attitudes, experiences and behaviour through such methods as interviews or focus groups. It attempts to get an in-depth opinion from participants. As it is attitudes, behaviour and experiences which are important. One method of collecting qualitative research is holding a focus group. This enables us to see how people react to an idea for a media product. These people tend to be the target audience who are invited to give opinions. An example of qualitative research
Primary research is original research gathered by the media product creators to obtain new information using such techniques as interviews, questionnaires and focus groups. The advantages of using primary research is that you are able to go out and gather this information yourself, you can decide where and when and primary research enables you to focus on specific issues. For example you can design your questionnairre for what you need to find out. The disadvantages of this research are that in comparison to secondary research primary data seems to be quite expensive since there is a great deal of involvement of the person doing the research and the expense in preparing and conducting research can be high. When making my TV programme on the Best 3 Directors I will use primary research to write original questions within a questionnaire or survey to find out the publics opinions. An example of the question I might use is ‘Who are your top 3 favourite directors?’
Secondary research is using information that has been gathered by other individuals or organisations. This could be from books, journals, magazines, newspapers etc. The advantages of using secondary research is that it is not a lot of money to require and that it is easy to access. The disadvantages of this are that secondary research is not specific to researchers needs, the researcher needs to rely on secondary data that is presented and classified in a way that is similar to their needs and that it is not timely, when using secondary research, one must exercise caution when using dated information from the past. I will use secondary research when making my TV programme on the Best 3 Directors by looking at IMBD to look at some reviews about different directors/films.
Audience research is looking at audience data, finding out the age, attitudes and behaviours of the audience to see how likely they are to buy or watch the programme, It is an insight of what the audience wants. It is important to know who you are aiming your product towards. This can be categorised as follows: gender, age, demographics, lifestyle and standard occupational classification. An example of audience research would be a questionnaire with questions such as ‘where do you live?’ and ‘How old are you?’ to find out how likely the person is to buy the product.
Production research is concerned around how the TV programme is created for example, hiring a presenter, hiring a studio, hiring equipment like cameras and lighting, hiring crew and setting up accomodation for when work runs into the night. The purpose of production research is to help companies to decide on a number of factors that will affect how they create their product. One of the factors that the company will have to research is how it would be best to show their product to their specific target audience.
Market research is the process of collecting valuable information to help you find out if there is a market for your proposed product. The information that is gathered helps to understand what it is that the customers want, it is finding out who your competition is how to advertise your programme and how it compares to what is already on the market. I will using websites such as IMBD and Wikipedia etc to find out the directors background information, awards and reviews on their films.